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Saturday, August 14, 2010

Understanding of the Fashion Industry

In the fashion industry, I realised that there are set dates that each team has to work with. The merchandisers work hand in hand with the buyers. Merchandisers edit the designs made by the designers and then select the colours for the seasons and the buyers select the clothing that would appear in their stores; the ones they think would sell best. Before the designs are moved forward there has to be a meeting on the choice of the style and why it would sell during the season. With billabong, they are sport fashion retailers. They have to come up with different sporting designs that would make the customers comfortable and they also have to select the colours that would sell best for the season. A lot of dedication has to be put into a fashion industry in order for it to run well and also time management which are the main things I learnt on my trip to billabong.

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